One of my favorite things about brand photography is getting to step inside a business and create images that show not only who you are, but what you do and what it feels like to work with you.
I recently photographed Dr. Danielle Rediker of Cradle & Core Physical Therapy and Wellness, a Bridgewater, NJ practice offering personalized physical therapy and craniosacral therapy with a whole-body approach to wellness.
Meet Cradle & Core Physical Therapy and Wellness
Cradle & Core focuses on looking at the body as a whole rather than treating individual symptoms in isolation. Danielle’s areas of expertise include pelvic floor physical therapy, craniosacral therapy, airway health, craniosacral therapy for babies and children, and general physical therapy.
Her approach combines evidence-based physical therapy with a focus on the nervous system and the connections between different systems of the body.
For her brand session, it was important that the images reflected that same feeling: professional and knowledgeable, but also warm, personal and approachable.
On-Location Business Photography
This is exactly why I love photographing businesses in their own space.
While a traditional headshot is always useful, an on-location brand photography session can tell so much more of the story.
For Cradle & Core, we were able to create a mix of portraits of Danielle along with images of her interacting with clients and demonstrating the type of hands-on work she provides. These types of photographs immediately give potential clients a better sense of both the person behind the business and the experience they can expect when they walk through the door.
And these sessions aren’t limited to solo business owners.
I photograph businesses with one person, a small team or an entire staff, creating a cohesive library of images that can be used throughout a website, social media, Google business profile, marketing materials, press features and more.
Depending on the business, we can photograph:
- Individual portraits and headshots
- Team photos
- Employees working together
- Client interactions
- Your office, studio or workspace
- Products, equipment and details
- Behind-the-scenes moments
- Lifestyle images that communicate the personality of your brand
The goal isn’t just to come away with a few good headshots. It’s to create a complete collection of photographs that actually helps you show people what your business is all about.
Brand Photography That Feels Like Your Business
Every business is different, which is why I don’t think brand photography should feel one-size-fits-all.
Before a session, we talk about your business, your clients, where you’ll be using the photographs and what you want someone to feel when they see your brand.
For a wellness practice like Cradle & Core, that might mean images that feel calm, trustworthy and personal. For another business, we may want something more energetic, polished, modern or editorial.
The location, wardrobe, interactions and details all become part of telling that story.
If you’re a small business owner, medical or wellness professional, creative, entrepreneur or local company looking for updated photography, an on-location brand session is one of the best ways to build a versatile collection of images that truly represents your business.
Looking for brand photography in Bridgewater, Somerset County or throughout New Jersey? Megan Curren Photography offers customized on-location business photography for individuals and teams throughout New Jersey.
